SEO that performs.

Organic SEO comes down to one thing: playing the search-engine algorithm well enough to land your site at the top of the results for the keywords that actually matter to your business.

Google is the most advanced search engine — and the most used in France. Its algorithm runs on close to a hundred ranking factors, but the recipe has never been made public and it keeps evolving. Which is why theory alone isn't enough — you need theory and hands-on experience to understand how Google really works and what actually moves the needle.

Generative AI engines (ChatGPT, Perplexity, Claude, Google AI Overviews) are reshaping search. More and more people now ask their questions to these tools before — or instead of — Google. GEO (Generative Engine Optimization) is the natural next step for SEO: making sure your content gets cited, quoted and recommended by these engines.

GEO builds on the same foundations as classic SEO (authority, quality content, technical structure) and adds optimizations specific to LLMs: clean sourcing, machine-readable structured data, semantic FAQs, factual content and verifiable citations.

At Visirank, we work SEO and GEO together in one unified approach. One piece of content, two distributions: Google and the AI engines. The result: your pages rank well on Google and get cited by the generative models when your customers ask anything related to your business.

Whether you already have a site or not, the opening moves aren't the same. But one thing stays constant: you always benchmark against your competitors.

You already have a site — when your site is already indexed, an audit is a non-negotiable step to know your starting point.

We look at the current state of the site the way Google sees and understands it to explain your current rankings on the main keywords — the ones that bring in qualified traffic. Along the way, we analyze your competitors' sites, compare results, and explain the differences in ranking.

Depending on the gap between your current SEO work and your competitors', we map out the changes and improvements needed to hit your targets — for each of the main ranking factors.

The reason: the investment required to reach your goals isn't the same when your competitors are many and advanced as it is when they're not.

You don't have a site yet — even without a site, looking at where the best-ranked competitors stand tells you how much work it'll take to compete with them.

On low-competition markets, results come fast — and you should get on those keywords quickly, before the competition wakes up.

On mature, crowded markets, getting onto Google's first page is harder — which is why picking an SEO agency that's truly committed to your success is critical.

From there, we get into the detail of what can be created or improved. That means investing in the three pillars of SEO. Get those right, and Google rewards your pages with better rankings.

The site that nails these three — the most relevant content for users, the most popular with other sites, and the best technical performance — is the one whose pages climb the rankings.

It all starts with writing pages optimized to rank on the keywords that matter: dense content, a precise answer to the user's intent, and something that holds attention. The more people interact with a page — time on page, scroll, clicks — the more Google sees it as relevant.

Add to that the structure of the site itself: dense internal linking between pages, a clean hierarchy with consistent menus and footer, readable, logical URLs. Plus structured data (schema.org / JSON-LD) so Google understands the essentials of every page.

A site's popularity is measured by the quantity — and above all the quality — of its inbound links. One link from a respected, on-topic site beats ten from generic ones.

Anchor choice matters as much as the links themselves: they need to be varied, natural, and placed in a coherent semantic context. That's the patient, qualitative work of acquisition that builds a site's authority over time.

We optimize whatever needs optimizing to match what Google's algorithm rewards — and to do better than your competitors.

That means clean code (tidy HTML and CSS for text, images and design elements), a smooth user experience — with particular care for Core Web Vitals and load times — and clean, secure access to the site for both crawlers and mobile users.