Visirank

Service · Local Visibility

Visible where your customers are looking.

Google Business Profile, local optimization, reviews, Google Maps ads. Your full local presence, dialed in.

Our expertise

Six skill sets to own Google Maps.

01

Google Business Profile audit

We audit your profile and surface the high-impact fixes.

02

Local site optimization

Local landing pages, NAP structured data, LocalBusiness schema.

03

Citations & directories

Consistent listings across local and industry directories.

04

Reviews & online reputation

A review-collection plan, reply management, average-rating tracking.

05

Google Maps ads

Local campaigns, geo-targeting, budget tuning.

06

Multi-location

One central setup for chains with several stores.

What do you need?

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How does local SEO work?

Local SEO helps your business show up on Google Maps and in search results when people look for products or services in a specific area. Optimizing your site and your Google Business Profile is what lets you rank on the local queries that bring in real customers.

Local

Where your customers are looking.

01

How does local SEO work?

Local SEO — sometimes called local search optimization — is the set of factors that get a business to show up both on Google Maps and in regular Google search results, the moment someone looks for a product or service in a specific area, from their phone or laptop.

Done well, optimizing your site and your Google Business Profile gets your business found on the keywords tied to your activity, your products and your services — right in the area where the search is happening.

02

What are the ranking factors for local SEO on Google?

Google looks at a long list of factors when deciding which business to show over another, based on the keywords searched and where the user is. Each one is a lever you have to pull to make the difference. We can group them into six families, listed below in order of importance.

03

Site content and configuration

Who? What? Where? Your site has to make it easy — for users and for Google's bots — to figure out who you are, what you sell, and where you are. That comes down to a set of clear signals on the site itself:

  • the NAP: Name-Address-Phone of the business;
  • keywords related to your products, services and catchment area in titles and paragraphs;
  • the site architecture, with pages for products, services and any individual locations;
  • the content strategy: company news, product and service info, local announcements, case studies, testimonials… in every format: text, images and video;
  • structured-data tags for local businesses;
  • smooth access from mobile.
04

The Google Business Profile

If it hasn't been done yet, the Google Business Profile for the business needs to be created or claimed. Then you fill in every available field, be exhaustive, and add fresh content from time to time. Google also rolls out new features regularly — keep an eye on those.

  • give the NAP: Name-Address-Phone of the business, plus the website URL;
  • set the main category for the business, plus any extra categories;
  • upload photos of the location;
  • publish Google Posts every now and then.
05

Inbound links to your site

Often misunderstood or underestimated by business owners, links carry huge weight in Google's algorithm. They tell Google how authoritative a site is in its field, based on its popularity with third-party sites. If other sites like yours enough to send their audience your way, Google reads that as a signal that you're worth recommending. But not all links are equal — some criteria you have to respect:

  • the number of sites linking out to your site;
  • the quality of those sites and how relevant they are — overall, locally and thematically;
  • the anchor text and the semantic context around each link.
06

Customer reviews on Google

Just like with the content of your site, your Google Business Profile and the text wrapping inbound links, Google reads the reviews customers leave on Google Maps and factors in:

  • how many reviews are posted, and how often;
  • the average rating;
  • the share of reviews that have written content — and which keywords they include;
  • the share of reviews you actually reply to.
07

User behavior signals

Both on local Google Search and on Google Maps, the engine watches how people click and interact with the website and the Local Pack (the search results in Google Search and Maps that pull from your Google Business Profile). It tracks:

  • click-through rate (commonly known as CTR);
  • click rate on the call button on mobile;
  • clicks and interactions on the website itself.
08

Mentions of your business across the web

Finally, Google scans the citations of your business across directories and industry-specific sites that might reference it. It pays particular attention to:

We optimize whatever needs optimizing to match what Google's algorithm rewards — and to do better than your competitors.

  • the number of citations;
  • consistency between the NAP cited and the one on your site and Google Business Profile.

Our method

How does Visirank run your local SEO?

  • A custom local strategy, built around your market and the competition in your area.
  • Optimization of your site and your Google Business Profile to climb on Maps.
  • More calls, more in-store visits, more quote requests.
  • Geo-targeted Google Ads campaigns where they make sense, to speed up results.
  • Affordable rates for shopkeepers and freelancers — with the same care we'd give a large company.

Audit

We audit your site and your Google Business Profile to figure out what needs improving for better rankings.

Strategy

We list the optimizations to put in place and tell you which ones you should handle yourself.

Execution

We take on every optimization you don't have the time, the people or the know-how for.

Tracking

We report back on your online visibility, click performance and any active campaigns.

Every project is unique — send us your questions and what you need.

Ready to own your area?

Free quote, 24h reply.

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What do you need?