Ads that convert.

Paid search — usually called SEA for "search engine advertising" — covers both the ads that slot in at the top of Google's results and the display banners running on websites and apps.

A Google Ads campaign lets you set the keyword choice, the geography, the schedule, the devices people are searching from, and the type of call to action.

Display ads put your message in front of a specific audience as they browse the various sites and apps they already visit.

Google Ads covers the ads at the top of Google's search results, the banners on most websites, and inventory on YouTube. A SEA campaign is built to deliver the best possible return on investment — that is, hit the most goals you can within the budget you've set.

For each ad, you can choose:

When you set up ads on the Google Search network, you choose:

A better ad gets you to your end goals (clicks, leads, calls, sales, etc.) at the best price.

Depending on the strategy, you can be more or less specific in the keywords you choose to show on. That choice also drives bid amounts. Several match types let you tune performance.

To decide which ad lands at the top, Google's algorithm looks at:

The Google Display Network can potentially reach more than 90% of internet users across millions of websites and mobile apps.

The aim is to hit your audience at the right moment with visually compelling banners — to earn the click and the outcome you're after. Sizes, design and format adapt to whatever ad slot is available.

You can target people who've already been on your site for remarketing — and you can reach a brand-new audience built from high-performing similar-audience segments based on search, click and purchase history.

We optimize whatever needs optimizing to match what Google's algorithm rewards — and to do better than your competitors.

Consumer attention has shifted hard toward video platforms. Instagram Reels, YouTube and TikTok now soak up most of the time spent online, especially among 15- to 45-year-olds. Running ads there is no longer optional for any brand that wants to reach a young, engaged audience that's hard to hit through print or TV.

On Instagram and Facebook (Meta Ads), we mix Reels, Stories and Feed formats with incredibly fine targeting — age, geography, interests, purchase behavior. Sponsored Reels are one of the most cost-effective formats right now to drive both awareness and direct sales.

On YouTube, in-stream ads (before or during a video) and Shorts let you deliver longer, more narrative messages. It's the format of choice for explaining a product, telling a brand story, or showing a customer testimonial.

On TikTok, the trick is making videos that don't look like ads: Spark Ads (boosting organic content), TopView (the first screen on app open) and creator collaborations. It's the best-performing algorithm right now for reaching a qualified audience at low cost.

At Visirank, we shape the media strategy (which format, which platform, which budget), produce or supervise the videos with our creative partners, and run the campaigns day to day to drive down acquisition cost week after week.